TOTAL PARCO enters strategic partnership with The Kellogg Company
TOTAL PARCO Pakistan Limited (TPPL) ventured forth into a strategic agreement with the prominent multinational food manufacturing organization, The Kellogg Company, that houses multiple well-known brands amidst its portfolio. The recent partnership will ensure a strong, icnreased presence of Kellogg’s items – ranging from Pringles to Kellogg’s cereals and nutritional products – across TPPL’s Bonjour Shops in Pakistan (through Kellogg’s distribution partner, United Brands Limited), providing a wide array of selection options for customers to choose from upon visiting TPPL retail stations.
The signing ceremony was held in TPPL’s Head Office in Lahore where CEO TPPL, Mr. Olivier Sabrie, was present, with senior management from both TPPL and the Kellogg Company attending the event as well. On the occasion, Mr. Olivier Sabrie stated that TPPL stands as one of the leading oil marketing companies of Pakistan when it comes to business development in the Shop, Food & Services category. He further went on to state that with TPPL’s current network of more than 240 shops further growing, the company’s convenience stores chain offers customers a variety of categories for their daily and “on the go” needs. On the agreement, he added that TPPL promises quality products to its customers, with the strategic alliance with Kellogg being an endorsement of the value that TPPL associates with the offerings at retail outlets and associated services.