23/07/2019 Press release
TOTAL PARCO and Daraz sign agreement to offer Lubricants and range of Car Care Products online
LAHORE - July 23rd , 2019: Total PARCO Pakistan Limited (TPPL) & Daraz signed an agreement at the TPPL Head Office to better serve customers by increasing ease of access of TPPL product offerings. The agreement also serves to enlarge TPPL’s footprint in the E-commerce marketplace as TOTAL PARCO’s online flagship store was launched on Daraz with offerings including TOTAL Lubricants & Car Care range of products.
Daraz is an online platform leading the increasing trend of online purchases amongst the Pakistani consumers. This initiative will enhance the brand’s visibility by being a one-stop online store providing easy access to TPPL’s range of products for its valued customers.
In a very short time period, TPPL has taken significant strides towards becoming a fully featured digital asset platform, supplying the market with high-quality products.
Speaking on the occasion Mr. Olivier Sabrie, CEO TPPL, mentioned that understanding and prioritizing our customers by keeping their needs top-of-mind will enable us to create seamless user experiences to stay abreast of ever-changing trends and will help us further build on customer loyalty. We are proud to say that we now provide one of the broadest offerings of auto care and engine oils in the country.
The agreement of Daraz was signed by Mr. Ehsan Saya Managing Director - Daraz Pakistan and by Mr. Sabrie in the presence of the senior management teams of both organizations.
“We are very excited to partner with Total PARCO to continue offering our customers an even larger set of product types. This partnership is in line with our vision of creating the largest and most customer-centric marketplace in Pakistan,” Mr. Saya said.
With such an arrangement TPPL acquired a new route to market and marked an important entry into the e-commerce segment. The management teams of both organizations looked forward to a successful collaboration that will bring early dividends and opportunities to explore other avenues of mutual interest.
About Total PARCO Pakistan Ltd.
Total PARCO Pakistan Ltd (TOTAL PARCO) is a joint venture between Total S.A and PAK ARAB REFINERY LTD (PARCO) which is a fully integrated energy company. Along with petroleum, they successfully own a complete range of automotive and industrial lubricants catering to the diversified needs of customers across various industries and social groups nationwide. Total PARCO Pakistan Limited is committed to human development, quality, reliability and operational safety for its employees, contractors and business partners.
About the Marketing & Services Division of Total
The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 109 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing & Services serves more than 8 million customers in its network of over 14,000 service stations in 62 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing & Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
Total is a major energy player, which produces and markets fuels, natural gas and low-carbon electricity. Our 100,000 employees are committed to better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.
Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. Daraz provides immediate and easy access to 10 million products in more than 100+ categories and delivers more than 2 million packages every month to all corners of its countries
Daraz is a mall, a marketplace and a community for its customers. It is also a university for entrepreneurs, and every month it educates more than 5,000 new sellers on e-commerce operations.
To overcome the logistics challenge in its markets, Daraz has built its own logistics company specifically designed for e-commerce operations - Daraz Express (known as DEX) - to raise the standards for the industry. Daraz is also helping existing and new logistics providers digitize.
In 2018, Daraz was acquired by Alibaba Group, and is proud to carry its part of the mission to 'make it easy to do business anywhere in the era of the digital economy'. As part of the Alibaba ecosystem, Daraz is leveraging Alibaba’s global leadership and experience in technology, online commerce, mobile payments and logistics to drive growth in its markets.
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